BBA & MBA Study Guides What is marketing process? Explain the process of an effective marketing. What is generic strategy? Discuss the different types of generic strategies. Discuss about the ethics in advertising. Classification of the foreign market entry modes. What is service and service marketing? Discuss the characteristics of service. Just-in-time (JIT) inventory | Advantage & Disadvantage of Just in Time (JIT) Inventory What is marketing mix? Discuss about the marketing mix. Analyze the Research and Development Strategies. Discuss about the effective advertising. What are the factors influencing the choice of entry mode in the foreign market? What are the key elements of service marketing? Discuss the differences between product and service. Corporate Strategy of British American Tobacco Bangladesh123456
