BBA & MBA Study Guides Marketing environment. Management Information System. What is brand equity? Identity the sources of brand equity. Discuss about the Investment Entry Mode in the foreign market. Analyze the process of adding value to the core product. Various Functions of Investment Corporation of Bangladesh Market segmentation. Bases of market segmentation. Importance of Management Information System. Importance of brand knowledge. What is Product? Classify different types of Product. Discuss about the pricing strategy. Strategies and Business Objective of Bank Asia Ltd.123456