BBA & MBA Study Guides Importance of advertising for a business. Terminology of International Business. How to conduct an interview effectively? Objective of Human Resource Management. What is marketing? Explain the core concepts of marketing. What is strategic group? Discuss about the strategic group with the map. What is an Advertising Appeal? How to make your advertising appeal to consumers? How to design foreign market entry strategies? E-Communication Analyze Economical Situation in Profitable Sectors in Bangladesh What is marketing process? Explain the process of an effective marketing. What is generic strategy? Discuss the different types of generic strategies.123456