Answer: Strategic Marketing is the way a firm effectively differentiates itself from it’s competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it’s that simple, but it means a lot more than getting creative with the marketing mix. Strategic Marketing Process: The […]
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Answer: Communication plays a key role in positioning an organization and its products in the market. It is used to; Elements of the Marketing Communication Mix Most service marketers have access to numerous forms of communication, sometimes referred to collectively as the marketing communications mix, a subset of the broader marketing mix. Different elements have
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Answer: A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter
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There are potentially dozens of different supplementary services, but almost all of them can be classified into one of the following eight clusters; a) Information: To obtain full value from any good or service, customers need relevant information. New customers and prospects are especially information hungry; they want to know what product will best meet
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Managing demand and managing capacity : Some capacity is elastic in its ability to absorb extra demand. A subway car, for instance, may offer 40 seats and allow standing room for another 60 passengers with adequate handrail and floor space for all. In short, there are several actions that managers can take to adjust capacity
What are the steps of developing a positioning strategy? Answer: Positioning plays a pivotal role in marketing strategy, because it links market analysis and competitive analysis to internal competitive analysis. From these, there, a position statement can be developed that enables the service organization to answer the questions. “What is our product (or service concept),
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Answer: Service marketing involves of marketing of something which is intangible and which is usually consume at the point of delivery. Booms and Bitner suggested three key elements for service marketing. These are discussed bellow: Key element of service marketing: People: Most services are provided by people, the selection, training and motivation of employees can
What are the scopes of service? Answer: Service is any activity, performing by benefit that one party offers other party that is essentially intangible and it never changes its ownership. Services marketing is a sub field of marketing which covers the marketing of both goods and services. Goods marketing includes the marketing of fast moving
What is service and service marketing? Discuss the characteristics of service. Read More »
Answer: The term e-communication means electronic communication. When communication takes place with the help of electronic devices like compute and other means, it is called e-communication. It is mainly based on computer. According to Bovee and Others “Electronic communication is the transmission of information using advanced techniques such as computer modem, facsimile machines, voice mail,
What is Interview? Discuss the objectives or purposes of an interview. Answer: An interview is a face to face conversation. It is a test of both the communicants and parties engaged in the interviews. According to Gibson and Hanna “An interview is a face to face interpersonal event in which at least one person has
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