Answer: In order to make the communication effective, some qualities/guidelines are to be considered. The qualities are given below: Clarity: The idea that the sender intends to send might be clear enough to be understood by the receiver. For clarity, the following guidelines can be followed: Select short, familiar and easy words. Use short and […]
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7cs of Business Communication. Answer: There are 7 principles that are to be considered to make an effective business communication. These 7 principles are given below: 1. Principle of Clarity: The idea that the sender intends to send might be clear enough to be understood by the receiver. For clarity, the following guidelines can be
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Answer: Communication is the process of sending and receiving a message between two parties. According to Theo Haiman “Communication means the process of passing information and understanding from one party to another. According to W. H. Newman and C.F.Summer “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons”. The
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What is brand knowledge? Why is creating brand-knowledge important? How to create brand-knowledge successfully? Answer: Brand Knowledge: Kevin Keller defined brand knowledge as awareness of the brand name and belief about the brand image. Valuable beliefs are authentic beliefs – consistent and durable. In addition to belief, consumer experience is an important part of brand
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Brand Equity: Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand equity describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can
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What do you understand by Brand and Product? Discuss the difference between Brand and Product. Brand or Brand Name: Brand is a name given to a product or service or an idea by which it takes on an identity by itself. A brand is a unique design, sign, symbol, words, or a combination of these,
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What is Brand and Branding? Describe the importance of branding. Brand or Brand Name: Brand is a name given to a product or service or an idea by which it takes on an identity by itself. A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image
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Discuss about the blue print or layout of an ad. What are the methods of measuring advertising effectiveness? Answer: Layout is the physical arrangement of the various parts of an advertisement including the headline, subheads, illustrations, body copy & any identifying marks. Basic Principles: 1. First impression. 2. Atmosphere. 3. Artistic design. 4. Variety. 5.
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Ethics & Truths in Advertising: Ethics are moral standards and principles against which behavior is judged. Honesty, integrity, fairness and sensitivity are all included in a broad definition of ethical behavior. Dealing with moral questions. Identify which is good and which is bad. The core things by which the ethics can be violated are :
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Answer: An advertising appeal refers to the approach used to attract the attention of consumers and to influence their feelings toward the product, service, or cause. It’s something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a
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