Answer: Advertising is the process of calling the attention of the public to a product or service by a business. Its not only informs your customers of a new product or service and reminds them of older ones, but it lets them know why they should buy yours as opposed to your competitor’s. The importance […]
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Answer: Advertising is any paid form of non personal presentation & promotion of ideas, goods & services by an identified sponsor. – American Marketing Association. Advertising consists of non personal forms of communication conducted through paid media under clear sponsorship. – Philip Kotler Advertising is any form of public announcement intended to aid directly or
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What are the core concepts and tools of marketing? Answer: Marketing is the lifeblood that runs through the veins of all successful organizations. Without marketing, no matter how good the product or service, the organization will fail. It’s marketing that defines the distinctive features and benefits of the product or service, it’s marketing that sets
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Answer: Marketing Management is the art and science of choosing target markets and getting keeping and growing customers through creating, delivering and communicating superior customer value..Marketing Management is the process allocating the resources of the organization toward marketing activities. Thus, a marketing manager is someone who is responsible for directing expenditures of marketing funds. Related
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What is market segmentation? Identify the bases of market segmentation. What are the requirements of effective segmentation? Explain the different levels of market segmentation. Answer: Market segmentation is the process of dividing the market into different parts on the basis of various features of market. The purpose of market segmentation is to provide maximum satisfaction
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How many types of marketing environment? Explain the influence of micro & macro environment on marketing. Marketing environment is the combination of some actors and forces that influence marketing activities. These elements affect marketing activities directly and indirectly. According to Philip kotler “A company’s marketing environment consists of the actors and forces outside of marketing
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Discuss about the marketing management philosophies. What are the differences between marketing and selling concept? What are the differences between Customer and Consumer? Answer: Marketing is the process of identifying needs and wants of target customers and delivering the product and service to customer for earning profit. There must have some logic behind every activity.
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Answer: Marketing is a dynamic business process. Due to change of time, the scope of marketing has been changed. Marketing scope are the related matters of marketing functions. There are ten scope of marketing. These are given below: 1. Goods: Goods is a set of tangible physical attributes assembled in an identification form to provide
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Answer: Marketing mix is the decision which came out as the result of blending 4P’s to stimulate the demand of firm product and services. Marketing mix can be also defined as tactical, strategic and controllable marketing tools contain product, price, place and promotion use by the firm to generate response from target market. According to
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Answer: Marketing process is the procedure of determine the needs and wants of target customers, developing marketing strategies, creating value for the customer and building good relationship with target customers. The marketing process is given below: Determining the market place and needs of customers. Designing a customer driven marketing strategy. Integrated marketing planning and programs.
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