Marketing

SWOT Analysis of Human Resources in Orient Energy Systems Limited

BBA & MBA, Marketing, Term Paper /

Human resource management (HRM) is hestrategic and coherent approach to the management of an organization’s most valued assets – the people working there who individually and collectively contributes to the achievement of the objectives of the business. The terms “human resource management” and “human resources” (HR) have largely replaced the term “personnel management” as a description of the processes involved […]

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Corporate Strategy of British American Tobacco Bangladesh

Corporate Strategy of British American Tobacco Bangladesh

BBA & MBA, Marketing, Term Paper /

British American Tobacco Bangladesh Company Limited is a subsidiary of British American Tobacco and is one of the 68 countries in which BAT has manufacturing plants. It is one of the oldest and largest multinational companies operating in Bangladesh. Based in Dhaka it has one cigarette factory in Dhaka and one leaf-processing factory in Kushtia.

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Potentiality of E-commerce in Bangladesh

Assignment, Bangladesh, BBA & MBA, Marketing, Marketing Management /

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transnational processes around online retail.

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Management Information System.

BBA & MBA, Marketing /

  Scopes of Management Information System. Answer: Management information systems are a broad class of systems that provide decision makers with the information necessary to make effective decisions in a world that has almost overnight become an “electronic showroom”. Such systems are competitive tools that allow organizations to create new, innovative products and service quickly,

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What is market driven strategy? Discuss the characteristics of market-driven strategy.

BBA & MBA, Marketing /

Answer: Market-Driven strategy is the long term planning of a business to provide the maximum value or advantages to the customers. The main target of the market driven strategy is to provide maximum value to the customers. According to David W. Cravens & Nigel F. Piercy: “Marketing-driven strategy provides a companywide perspective which mandates more

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Market Prediction

Analyze the Research and Development Strategies.

BBA & MBA, Marketing /

Answer: Of all the business functions, investment in research and development often introduces the most spectacular results. Examples include Xerox’s twenty-five of the domination of the photocopier market after the company’s initial development of the innovation. Strength: Matching of R& D strategy with R&D skill. Matching of R&D strategy with the strategy of product life

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