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Marketing – Page 2 – Josbd

Marketing

Market Prediction

What is generic strategy? Discuss the different types of generic strategies.

BBA & MBA, Marketing /

Answer: Generic strategy means one kind of competitive strategies that may take various firms within a given industry to cope their capabilities. Actually, it is a broad competitive strategy that a firm can take to gain competitive advantages. There are three types of generic strategy: Cost leadership. Differentiation Focus strategy 1. Cost leadership: Though cost […]

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What is strategic group? Discuss about the strategic group with the map.

BBA & MBA, Marketing /

Answer: A strategic group is the group of firms in an industry following the same or similar strategy along the strategic dimensions. An industry could have only one strategic group if all the firms followed essentially the same strategy. Strategic group forms by the following basis: Target market Product The strategic group in an industry

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Market Prediction

Strategic marketing process.

BBA & MBA, Marketing /

Answer: Strategic Marketing is the way a firm effectively differentiates itself from it’s competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it’s that simple, but it means a lot more than getting creative with the marketing mix. Strategic Marketing Process: The

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What is marketing management? Discuss the scopes of marketing.

BBA & MBA, Marketing, Marketing Management /

Answer: Marketing Management is the art and science of choosing target markets and getting keeping and growing customers through creating, delivering and communicating superior customer value..Marketing Management is the process allocating the resources of the organization toward marketing activities. Thus, a marketing manager is someone who is responsible for directing expenditures of marketing funds. Related

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Market segmentation. Bases of market segmentation.

BBA & MBA, Marketing /

What is market segmentation? Identify the bases of market segmentation. What are the requirements of effective segmentation? Explain the different levels of market segmentation. Answer: Market segmentation is the process of dividing the market into different parts on the basis of various features of market. The purpose of market segmentation is to provide maximum satisfaction

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Marketing environment.

BBA & MBA, Marketing /

How many types of marketing environment? Explain the influence of micro & macro environment on marketing. Marketing environment is the combination of some actors and forces that influence marketing activities. These elements affect marketing activities directly and indirectly. According to Philip kotler “A company’s marketing environment consists of the actors and forces outside of marketing

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Earn Money at Home

Scope of marketing.

BBA & MBA, Marketing /

Answer: Marketing is a dynamic business process. Due to change of time, the scope of marketing has been changed. Marketing scope are the related matters of marketing functions. There are ten scope of marketing. These are given below: 1. Goods: Goods is a set of tangible physical attributes assembled in an identification form to provide

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